Funded Projects 2014-2020

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Project Cool Route

Project Acronym Cool Route
Project Title Cruising Oceans On Latitudes above 51º North
Project Website

Summary

The project investigates all aspects of the practical logistics and business potential to establish a bi-directional yacht cruising route along the offshore areas of the Northern Periphery Area, stretching from the South of Ireland, to the UK (Northern Ireland and Western Scotland) on onwards to Norway. As an eco-tourism product, exploiting the natural resources of the zone in a manner that is sustainable and environmentally viable; this new sea route will be marketed internationally and will have a common branding, booking and information system.

Objectives

The project objectives are to: Strengthen the market reach and customer base for SMEs in remote communities, development of an exclusive product package to attract high end customers, and, provide opportunities for additional spin off activities- separate from the yachting facilities- such as whale watching, walking tours, traditional music evenings, cultural events, photographic expeditions.

Impacts

Tangible

Business development:

The project helped to develop marinas and pontoon facilities along the route, which led to an increased number of vessels sailing in the area. More visitors in these remote areas brought new business opportunities to local enterprises. Partners created a valuable network and established contacts in new regions, in addition to knowledge and experience exchange.

Lead Partner

Partners

Project Info

Theme
Tourism, recreation, cultural heritage, languages
Priority
2 Entrepreneurship
Objective
2.2 Greater market reach
Project duration
01-06-15 to 31-05-18
Total budget
1 257 388 EUR
NPA co-financing
790 563 EUR
Target groups
business support organisation
enterprise, including SME
local public authority
regional public authority
Joint Secretariat Desk Officer
Rachel Burn