Funded Projects 2014-2020

New marketing models were developed during the project that enabled SMEs to more effectively market their services. Due to the increasing popularity of social media, SMEs were trained in how to use digital marketing to promote their services. Through collaboration, businesses have been able to develop new products which increased their competitiveness. Partners developed a guide for SMEs to show them how to create and narrate their slow adventure tourism products.

The project raised awareness among SMEs, consumers and key stakeholders in each region about the concept of slow adventure as a form of sustainable tourism. Through the SAINT consumer report, businesses learnt about new consumer groups to target, both domestically and internationally, and the most effective ways of reaching them.

Collaborative products developed by SMEs consisting of several operators, multiple activities and from various tourism sub-sectors have the potential to reach a much wider market. The transnational cluster is also a clear way of bringing value to the slow adventure brand and product on a regional and international platform. All partners have worked to develop a transnational network of slow adventure tourism providers, who share common values.