Funded Projects 2014-2020
Project Tourism360
Project Acronym | Tourism360 |
---|---|
Project Title | Tourism360: A Circular Tourism Approach in Arctic Destinations |
Summary
The purpose of this bridging project is to explore the options and support for a new approach to tourism in the northern periphery and Arctic, that of ‘circular tourism’ – the creation of tourism products, goods and services without wasting limited resources, and not only limiting the impact of tourism on the environment but to ‘leave things better’. The project partners ail to build upon the circular tourism model, however, by exploring the integration of regenerative tourism practices that aim to steward the natural resources on which tourism depends and create a closer match between what the community wants to share and what the visitor values.
Mass tourism, based on an traditional model, is now falling short of its promise. Even pre-COVID it was producing diminishing returns for providers and host communities, overcrowding destinations, commoditizing unique places into homogenised ‘products’ and placing excessive pressure on scarce resources. The impact of the pandemic has served to underline the fragility of many tourism businesses and the economies of the communities which are dependent on it. What is now needed is a form of tourism that is more resilient and enables both the planet and all those involved to flourish.
Objectives
This preparatory project aims to develop a full application for submission under the 2021-2027 NPA programme.
Lead Partner
- University of the Highlands and Islands
Scotland
Steve Taylor
phone 07551036942
e-mail: steve.taylor@whc.uhi.ac.uk
Partners
- Icelandic Tourism Research Centre
Iceland - Karelia University of Applied Sciences Ltd.
Finland - University of Iceland, Hornafjordur
Iceland
Project Info
Theme Tourism, recreation, cultural heritage, languages |
Priority 2 Entrepreneurship |
Objective 2.2 Greater market reach |
Project duration 01-01-22 to 30-06-22 |
Total budget 96 063 EUR |
NPA co-financing 60 142 EUR |
Target groups business support organisation regional public authority national public authority enterprise, including SME |