Funded Projects 2014-2020
Project GLOW
| Project Acronym | GLOW |
|---|---|
| Project Title | Sustainable Green energy technology solutions for tourism growth |
Summary
This project will apply a Green Business Model to pilot/learn how to develop sustainability methodologies in SMEs with a focus on companies and social enterprises serving the Dark Nights Tourism Economy.
The project will support enterprises and social organisations in developing tourism flow during the dark winter months by enabling the application of immersive technologies at an enterprise level and developing common use applications presenting the night sky (developed during the project). These will be integrated into existing tourism strategies and offers on natural and cultural heritage to develop a marketing platform, which will enable the enterprises to reach beyond their existing markets. These will enable the enterprises to develop their own green business models.
Green businesses can grow economically and reduce use of resources. The project will integrate mentoring techniques for green business with immersive technologies for maximum impact. To ensure buy-in from enterprises, this bridging study will involve them in workshops to determine their priorities and what they can absorb. There will also be workshops with other stakeholders, tourism and local authorities and community groups, to determine how synergies can be developed in the quadruple helix and what are the limits to feasibility.
The project offer will be aligned with regional and local project strategies and actors. There will be technical and financial feasibility studies done to ensure that the immersive technologies developed reach their objectives. The immersive technologies will include those aimed at enterprises (e.g. 360 degree photography) and the design of a virtual planetarium for application in all northern regions as a common resource. The full project plan will take account of enterprise and community needs, technological and financial feasibility, and support an application to 2021-27 programme Priority Axis 1, Specific Objective 1.3.
Objectives
To develop a Main project application.
Lead Partner
- Ulster University, Coleraine
Northern Ireland
Helen Jackson
phone +44 (0) 28 7012184
e-mail: h.jackson@ulster.ac.uk
Partners
- Karelia University of Applied Sciences Ltd.
Finland - North West Region Association
Iceland - Údarás na Gaeltachta
Ireland
Project Info
| Theme Tourism, recreation, cultural heritage, languages |
| Priority 2 Entrepreneurship |
| Objective 2.2 Greater market reach |
| Project duration 01-01-22 to 30-06-22 |
| Total budget 81 833 EUR |
| NPA co-financing 61 833 EUR |
| Target groups local public authority regional public authority sectoral agency interest groups including NGOs higher education and research business support organisation enterprise, including SME |
| Joint Secretariat Desk Officer Christopher Parker |